HVAC marketing agency

HVAC marketing that gets your phone ringing.

We build the website, run the ads, and get your shop to the top of Google — so you can focus on running service calls and installs, not chasing leads. Flat monthly plans from $250. No setup fees. Cancel anytime.

Why HVAC is different

Your busy season won't wait for your marketing

HVAC demand doesn't come in evenly. The first heat wave and the first cold snap flood every shop in town with calls, and then it goes quiet. Half your work is urgent — a dead AC in July, no heat in January — and the homeowner books whoever answers first. The other half is planned: system replacements, heat pump upgrades and maintenance plans that homeowners research for weeks.

Good HVAC marketing covers both. You need to be the first name on the map when it's an emergency, and the shop they already trust when it's a big-ticket decision. That takes a few pieces working together, and here's each one.

1 · Your website

The place every other channel sends people

Every ad, map listing and review link ends up on your website. If it's slow on a phone, buries your number, or lumps every service onto one page, you're paying to send people somewhere that doesn't convert. An HVAC website should answer four things in five seconds: do you do the job I need, do you work in my area, can I trust you, and how do I call you.

• Tap-to-call on every page — your customers call, they don't fill in forms
• A page for AC repair, heating, heat pumps, installs and maintenance plans
• Service-area pages for the cities you actually cover
• A short quote form for homeowners who can't talk yet
• Fast on phones, hosted and updated by us

More on how we build them: HVAC and contractor website design.

2 · HVAC SEO

Local SEO and your Google Business Profile

When someone searches "AC repair near me", the three shops on the map get most of the calls. Google says those results come down to relevance, distance and prominence. You can't move your shop, so HVAC SEO is about the other two: making your Google Business Profile and website say clearly what you do and where, and building the reviews, listings and pages that show Google you're a real, active local business.

• Google Business Profile cleaned up — categories, services, service area, photos
• A page for every service and every city you cover
• A simple way to ask every finished job for a review
• Your listings matching on Yelp, Angi, BBB and the rest
• A monthly report: where you rank and who called

No storefront? Most HVAC shops are service-area businesses, and your profile can hide your home address and list the cities you serve instead. More on local SEO for contractors.

3 · Meta ads

Facebook and Instagram ads for HVAC

SEO catches homeowners who are already searching. Facebook and Instagram ads reach the ones who aren't yet — homeowners in your service area with an aging system, or who'd book a tune-up if you asked before the season hits. That's where pre-season tune-up offers, maintenance plans and system-replacement campaigns do well.

We build and run the campaigns, target them to the zip codes you serve, and send every lead straight into your follow-up. Meta ads are included from our Growth plan. You can see screenshots from real campaigns we've run in our work.

4 · Follow-up automation

Stop losing leads you already paid for

You're on a roof or in an attic when a lead comes in. By the time you call back, they've booked someone else. Follow-up automation fixes that: the moment a homeowner fills in your form or messages you, they get a text and an email back, and the follow-up keeps going until they book or say no. No lead falls through the cracks because you were busy doing the actual work.

Lead capture and auto follow-up are included from our Growth plan.

5 · Pay-per-lead

HVAC leads, paid one at a time

Not ready for a monthly plan? We also work pay-per-lead. We run the ads and send you qualified homeowner leads in your service area by call or text, in real time. Before we start, we agree what counts as a lead and a flat price per lead for your area — up front. No setup fee, no retainer, pause any time. See how pay-per-lead works.

What it costs

Flat monthly pricing. No surprises.

Starter gets you found: website, local SEO, hosting and a monthly report. Growth adds Facebook and Instagram ads plus automatic follow-up. Elite adds Google Search Ads, a dedicated account manager and daily reporting. $0 setup, cancel anytime. Compare every plan →

Our work

Example: River City Heating & Cooling

River City is an HVAC shop in Mather, CA, serving the greater Sacramento area. We built them a site built for local search: a page for each service, a page for each core city they cover, a blog, a quote form, and the whole thing linked to their Google Business Profile. We cut 200+ copy-paste pages down to fewer, stronger ones Google is far more likely to index. Read the case study →

The process

Up and running in days, not months

Most sites go live within 14 days of kickoff. No long contracts. No waiting.

1. 1

   Quick call

   A 20-minute call to learn about your shop, your area and what you need.

2. 2

   We build it

   Website, ads and automations set up in days, not months.

3. 3

   Go live

   Your site's live, your ads are running, your follow-up is switched on.

4. 4

   Get booked

   Leads come in, follow-up happens automatically, and you close the job.

Common questions

HVAC marketing questions, answered

Also see: all services · pay-per-lead · website design · local SEO · pricing