Case study · HVAC · Sacramento, CA
River City Heating & Cooling: a local SEO website built to get indexed
An HVAC shop in Mather, CA, serving the greater Sacramento area with AC repair, furnace and heat pump work. We built them a website designed to show up across every service they sell and every city they cover.
The brief
Show up for every service, in every city
Homeowners around Sacramento don't search for an HVAC company by name. They search for the job — "AC repair", "furnace replacement", "heat pump installation" — plus where they live. A shop with one homepage and one services page can only match a handful of those searches. River City needed a site that could match all of them.
What we built
The whole site, page by page
- A focused website built for local search — every page earns its place
- A dedicated page for each HVAC service they sell
- Service-area pages for the cities around Sacramento they cover
- One page per core city, each written for that city — not the same text with the name swapped
- A blog for the questions homeowners search before they call
- A quote form for homeowners who can't talk yet
- The site linked to their Google Business Profile
- Tap-to-call on every page
How it fits together
Why fewer, stronger pages
Service pages
Each service gets its own page, so Google can match it to the exact repair or install a homeowner is searching for.
City service-area pages
Pages for the cities they cover tell Google — and the homeowner — that River City works in their area, not just in Mather.
Blog
Answers to the questions homeowners ask before they're ready to book, each one pointing back to the right service page.
Google Business Profile
The site and their Google Business Profile point at each other, so the map listing and the website back each other up.
Every page ends the same way: a phone number to tap and a short quote form. More pages means more searches that can find them. The quote form and tap-to-call turn those visits into calls.
Want the same for your shop?
This is what we build for HVAC contractors
A site like this is part of every plan, starting at $250/month with local SEO and hosting included. See how it fits into the bigger picture on our HVAC marketing page, read more about contractor website design and local SEO, or check pricing.
Want a site that works this hard?
A 20-minute call. We look at your area, your trade and what you've got today, and tell you straight what we'd do.
No setup fees. No long contracts. Cancel anytime.